The value of trusted brands of truth

Trusted brands of truth can raise us up and bring us down. They keep score. They enlighten and frighten us. The Fourth Estate of our democracy is the accountability delivered by the freedom of the press. But the rules of engagement have changed. A $787.5 million Fox News defamation settlement — one of the largest […]

A Media & Communications Checklist for Savvy Attorneys Sue Evans, Northwest Media Allies

person writing bucket list on book

Understand the fundamentals of communications: your goal drives strategy and tactics. Media, social media and marketing are tactics, not strategy. For most attorneys, the goal is to secure a strong result for their client. The second goal is to generate more referrals. Start planning your media strategy when you sign your client. Make sure you […]

Want to be more social? Talk to a six year old

It’s amazing how many adults suck at being social. We are typically terrified of intimate social conversations, anticipating that a judgmental and bloated egoist awaits us. Want to be better? Talk to a six year old. I was walking my dogs today when a school bus unloaded a pack of elementary school kids. They were […]

Know what the shot is

“You want to learn the first rule you’d know if you’d ever spent a day in your life? You never open your mouth until you know what the shot is.” – Ricky Roma (played by Al Pacino), Glengarry Glen Ross Only three questions matter in marketing: Do you love me? Do you hate me? Why? […]

Facebook less. Book more face. Go have lunch!

Facebook less and book more face and your social media marketing will flourish Connecting with people on a personal level is direct marketing at its basic and best. And it makes your work life happier and more productive. If you have 500 connections on Linked-In, but only have lunch with targeted peers and clients twice […]