Sue EvansSue Evans started Northwest Media Allies after spending nearly two decades as a public relations professional serving nonprofits and progressive causes.

She has a reputation for taking on tough situations and leading her clients through controversies.
She has led political campaigns and high-stakes legislative battles and rescued faltering communications plans.

She began her career as a newspaper journalist in the Midwest and Northwest, covering politics and local government. Leaders who recognized her human touch, her knack for connecting with people, and her skill at influencing issues drafted her into politics. She worked for two state lawmakers in the Washington State House of Representatives. Sue then joined the Olympia lobbying team as communications director for the Washington State Association for Justice. Later, Sue joined two public relations agencies in Seattle before starting her own. She has spent the last decade working for people who are advocating for change in the environment, education, labor, legal rights, civil rights, health care, transportation, social justice, art and major events.

Sue partners with some of the top public relations teams and professionals in the Northwest. She has been routinely invited to speak before political groups, public relations professionals and organizations.

Sue is married to Sean Robinson, an award-winning investigative newspaper journalist. Sean currently writes for the Tacoma News Tribune and teaches writing at Pacific Lutheran University. They have two children, Julia and Paul, who are passionate about music. They also have two German Shepherds and two cats: a comical Maine Coon and a crabby Calico. They live in Puyallup.


From media relations to crisis communications, messaging to issue advocacy, we guide our clients to bigger results and better outcomes. We guard the brand. We build a message that weathers the storm and resonates for those who need to hear it.

We bring a full suite of media and marketing tools to the table. Our network of partners and trusted consultants guarantees that the right people, technologies and concepts are in place and working for you.

Who We Serve

Northwest Media Allies works with a broad spectrum of clients in both the public and private sectors. We turn anemic strategies into bold opportunities. We deliver solid results and bragging rights.

We have a reputation for assisting clients in tough battles and high-stakes public relations campaigns regionally and nationally.

Who we work with – past and present. 

Political and issue advocacy campaigns

Law Firms

Media Campaigns with Pyramid Communications


“I’ve worked with Sue Evans as Pyramid’s former media relations director and as a private consulting partner to Pyramid. Sue is clearly one of the best in the business when it comes to media strategy and crisis communications. She is a passionate partner and trusted ally when it comes to advocating for clients on issues they care about.”

– John Hoyt, Pyramid Communications

“I was every media consultant’s nightmare – a first-time candidate. I believe in Sue’s approach. She listens to my voice and then helps me find the words to reach through the noise.”

– Gael Tarleton, Port of Seattle Commissioner

“Sue Evans has worked with our law firm for many years, handling our marketing and public relations outreach. She writes our press releases and submits them to media outlets. She’s been a crucial player in our marketing strategy having had a hand in creating our brand and ad campaigns, setting up our website, and assisting with writing and editing our quarterly newsletter. She’s professional, efficient, and timely. She’s knowledgeable about current events, politics, and the law, and she has the media contacts needed to highlight our cases in the news. Sue has been an invaluable advocate for our firm.”

– John Messina, Messina Bulzomi Christensen

“I have known Sue for over 15 years and she has extensive experience in working with attorneys and law firms. She is adept in identifying the strong points of a firm in order to put together an effective plan to reach its target client.  She is also well connected with local media personnel and able to get your firm positive media exposure when appropriate.”

– Lou V. Delorie, Partner at Delorie-Johnson PLLC

“Most everything I learned about how to deal with the media, I learned from Sue.  She showed me the value of being direct, talking like a real person, having a good message, and sticking to it.  Whenever a case involves the media, I immediately call Sue.”

– Karen Koehler, Trial Attorney at Stritmatter, Kessler, Whelan, Coluccio

“Over the years I have sometimes needed a public relations firm to help with an issue or lawsuit’s publicity.  Sue helped prepare the press release and contacted all the key contacts in print, radio and television.  We were stunned at the amount of publicity generated.  This not only helped tell an important story about public safety, but we found several new witnesses not previously identified in the police reports or other investigations.  This helped the case and my client.”

– Reed Schifferman, Law Offices of Reed Schifferman

“The key word in “earned media” is EARNED. No one works harder or is better connected to media sources than Sue.”

– Michael Cuddy, Michael Cuddy Media

Blog: Chew on This

A Media & Communications Checklist for Savvy Attorneys Sue Evans, Northwest Media Allies

Understand the fundamentals of communications: your goal drives strategy and tactics. Media, social media and marketing are tactics, not strategy. For most attorneys, the goal is to secure a strong result for their client. The second goal is to generate more referrals. Start planning your media strategy when you sign your client. Make sure you …

Upcoming WSAJ seminar focuses on managing your case in the media

Sue Evans, owner of Northwest Media Allies, was invited to speak at the upcoming seminar for the Washington State Association for Justice on Friday, Dec. 6 at the Washington State Convention Center. She will be sharing best strategies and tactics for managing cases in social media and traditional media outlets.