NW Media Allies offers you:
- Peace of mind with crisis communications management & coaching
- Smart media relations outreach, messaging & tips for better headlines
- Relevant & engaging content creation for websites, social media, ads & email campaigns
- Practical strategies that build communities who bring you results, leads, ideas or clients
We help prevent damage to your brand or reputation in crisis
The majority of crisis communications situations emerge when you are simply unprepared for inevitable circumstances. But if you find yourself in a tough spot, we can help you navigate rough waters. We also offer a free crisis communications checklist.
We show law firms how to market big cases, practice areas, tell their clients’ stories & build client referral streams
Attorneys compete for cases in specialized practice areas. The competition for clients can be fierce. We can help you set yourself apart so potential clients see your unique value and choose you over competing law firms. We are experienced in working with the clients you serve and know how to tell their stories. We also know how to assist law firm teams as they guide clients through the justice system.
We’ll guide you to better headlines, quotes & media relationships
You don’t need a PR pro to talk to a reporter. We’ll show you how to build your own media relationships & pitches.
We’ll teach you how to build messages that stick & engage the media. We offer media coaching built on creating confidence. We give you the tactics you need for an entire career, not just a single media moment.
We deliver better content so you win business & achieve your goals
We’ll give you better skills for telling stories that transform brands, issues & communities. We’ll help you deliver captivating images and words that inspire people to act. Quality content creation commands time & proven strategies. We’re here to guide you through it so you can win the day.
We drive social media that inspires people to engage
Nobody has all day to jump on the social media carousels that never stop spinning. We’ll show you how to deliver impact and results so you’re not wasting precious time.
Do you know which social media streams are relevant for your target audience or market? We’ll show you how to maximize your time & impact on platforms like YouTube, Facebook, Instagram, LinkedIn & X (formerly Twitter).
Understand the fundamentals of communications: your goal drives strategy and tactics. Media, social media and marketing are tactics, not strategy. For most attorneys, the goal
About NW Media Allies
Sue Evans started Northwest Media Allies after spending nearly two decades as a public relations professional serving nonprofits. law firms and progressive causes. She has a reputation for taking on tough situations and leading her clients through controversies. She has led political campaigns, high-stakes legislative battles, lawsuits and rescued faltering communications plans.
Sue currently serves on the board of the Puget Sound Research Forum (PSRF), a Seattle-based association of market researchers whose work influences key marketing, business and social decisions. She also serves as strategist of counsel for Pyramid Communications, her former employer.
Sue is married to Sean Robinson, an award-winning journalist and communications Professor at Pacific Lutheran University. They have two adult children who are passionate about music. They also have a horse (the Donut), a German Shepherd (Bogie) and two Maine Coon cats (Babyboo & Scoop).