Home - Northwest Media Allies

Are people getting the wrong impression from your brand?

A bad news story isn’t the end of the world and we can help you make a better second impression. If you are uncertain or unhappy with your public profile, branding, market position, or want to evaluate your current marketing campaigns find out how we can help you get the results you need.

From media relations to crisis communications, messaging to issue advocacy, we guide our clients to bigger results and better outcomes. We guard the brand. We build a message that weathers the storm and resonates for those who need to hear it.

We bring a full suite of media and marketing tools to the table. Our network of partners and trusted consultants guarantees that the right people, technologies and concepts are in place and working for you.

NW Media Allies Offers:

Peace of mind for crisis communications management
Playbook strategic communications plans aimed at benchmarks
Smart media relations outreach, messaging & coaching for better headlines
Relevant & engaging content creation for websites, social media, ads & newsletters
Proven & practical social media strategies that build communities who bring you results, leads, ideas or clients

Crisis Communications Management

The majority of crisis communications situations emerge when clients are simply unprepared for inevitable circumstances. We offer a free crisis communications checklist.

Strategic Communications Plans

A strategic plan is a waste of time if you can’t translate it into action with meaningful benchmarks. Benchmarks build buy-in from your entire team. We make sure you have the tools to elevate your game when we’re not around. Schedule a free 15 minute consultation now, click here.

Marketing Strategy & Lead Generation for Law Firms

Media Relations, Messaging & Coaching

You don’t need a PR person to talk to a reporter. We’ll show you how to build your own media relationships and media pitches. Download our free media pitch template to get started now.

Less is always more. Build messages that resonate, stick & engage potential clients or communities. We offer media coaching built on creating confidence with key tips for an entire career, not just a single media moment. Download our media tip sheet here.

Content Creation

Facts don’t change people’s minds, stories do. Images and words move people to act. We’ll help you create the images and words that make a difference. Content creation commands a lot of time. We’re here to give you some of your time back.

Social Media Strategies & Management

Nobody has all day to jump on the social media carousels that never stop spinning. We’ll show you how to deliver impact and results without wasting your precious time.

Do you know which social media streams matter for your target audience or market? We’ll help you identify where to spend your time and how to spend your time efficiently on platforms like YouTube, Facebook, Instagram, LinkedIn & Twitter.

I’ve worked with Sue Evans as Pyramid’s former media relations director and as a private consulting partner to Pyramid. Sue is clearly one of the best in the business when it comes to media strategy and crisis communications. She is a passionate partner and trusted ally when it comes to advocating for clients on issues they care about.

I was every media consultant’s nightmare – a first-time candidate. I believe in Sue’s approach. She listens to my voice and then helps me find the words to reach through the noise.

Sue Evans has worked with our law firm for many years, handling our marketing and public relations outreach. She writes our press releases and submits them to media outlets. She’s been a crucial player in our marketing strategy having had a hand in creating our brand and ad campaigns, setting up our website, and assisting with writing and editing our quarterly newsletter. She’s professional, efficient, and timely. She’s knowledgeable about current events, politics, and the law, and she has the media contacts needed to highlight our cases in the news. Sue has been an invaluable advocate for our firm.

Over the years I have sometimes needed a public relations firm to help with an issue or lawsuit’s publicity. Sue helped prepare the press release and contacted all the key contacts in print, radio and television. We were stunned at the amount of publicity generated. This not only helped tell an important story about public safety, but we found several new witnesses not previously identified in the police reports or other investigations. This helped the case and my client.

The key word in ‘earned media’ is EARNED. No one works harder or is better connected to media sources than Sue.

Most everything I learned about how to deal with the media, I learned from Sue. She showed me the value of being direct, talking like a real person, having a good message, and sticking to it. Whenever a case involves the media, I immediately call Sue.

About NW Media Allies

Sue Evans started Northwest Media Allies after spending nearly two decades as a public relations professional serving nonprofits and progressive causes. She has a reputation for taking on tough situations and leading her clients through controversies. She has led political campaigns and high-stakes legislative battles and rescued faltering communications plans.

She began her career as a newspaper journalist in the Midwest and Northwest, covering politics and local government. Leaders who recognized her human touch, her knack for connecting with people, and her skill at influencing issues drafted her into politics. She worked for two state lawmakers in the Washington State House of Representatives. Sue then joined the Olympia lobbying team as communications director for the Washington State Association for Justice.

Later, Sue joined two public relations agencies in Seattle before starting her own. She has spent the last decade working for people who are advocating for change in the environment, education, labor, legal rights, civil rights, health care, transportation, social justice, art and major events.

Sue partners with some of the top public relations teams and professionals in the Northwest. She has been routinely invited to speak before political groups, public relations professionals and organizations.

Sue is married to Sean Robinson, an award-winning investigative newspaper journalist. Sean currently writes for the Tacoma News Tribune and teaches writing at Pacific Lutheran University. They have two children, Julia and Paul, who are passionate about music. They also have two German Shepherds and two cats: a comical Maine Coon and a crabby Calico. They live in Puyallup.

Take Control Of Your Public Relations & Marketing