A Media & Communications Checklist for Savvy Attorneys Sue Evans, Northwest Media Allies
Understand the fundamentals of communications: your goal drives strategy and tactics. Media, social media and marketing are tactics, not strategy. For most attorneys, the goal is to secure a strong result for their client. The second goal is to generate more referrals. Start planning your media strategy when you sign your client. Make sure you […]
Upcoming WSAJ seminar focuses on managing your case in the media
Sue Evans, owner of Northwest Media Allies, was invited to speak at the upcoming seminar for the Washington State Association for Justice on Friday, Dec. 6 at the Washington State Convention Center. She will be sharing best strategies and tactics for managing cases in social media and traditional media outlets.
Have you picked up the tab lately?
Like most people, I have a favorite spot I like to hang out at and drink with friends. We share stories, debate politics, discuss community events, swap recipes and gossip about celebrities. It helps define my day, my outlook on life and what I care about. My friends are generous with their time, opinions and […]
Trusting great journalism begins with a commitment to a truthful narrative
Trusting great journalism I have been married to journalism professionally and personally for nearly two decades. My husband is a journalist. I used to be a journalist. I don’t always agree with journalists, but I know I can’t live without them. In February, I lost my college friend Anthony Shadid, a two-time Pulitzer winner for […]
Anthony Shadid – Journalism Inspired
I lost a college friend. The world lost one of the best journalists on the planet. His family lost a son, a brother, a husband, and a father. His name was Anthony Shadid. The journalism world has been mourning his loss, but celebrating the ferocity of his talent and the humbleness of his human spirit. […]