A Media & Communications Checklist for Savvy Attorneys Sue Evans, Northwest Media Allies
Understand the fundamentals of communications: your goal drives strategy and tactics. Media, social media and marketing are tactics, not strategy. For most attorneys, the goal is to secure a strong result for their client. The second goal is to generate more referrals. Start planning your media strategy when you sign your client. Make sure you […]
Facebook less. Book more face. Go have lunch!
Facebook less and book more face and your social media marketing will flourish Connecting with people on a personal level is direct marketing at its basic and best. And it makes your work life happier and more productive. If you have 500 connections on Linked-In, but only have lunch with targeted peers and clients twice […]