A Media & Communications Checklist for Savvy Attorneys Sue Evans, Northwest Media Allies

Understand the fundamentals of communications: your goal drives strategy and tactics. Media, social media and marketing are tactics, not strategy. For most attorneys, the goal is to secure a strong result for their client. The second goal is to generate more referrals. Start planning your media strategy when you sign your client. Make sure you […]

Upcoming WSAJ seminar focuses on managing your case in the media

Sue Evans, owner of Northwest Media Allies, was invited to speak at the upcoming seminar for the Washington State Association for Justice on Friday, Dec. 6 at the Washington State Convention Center. She will be sharing best strategies and tactics for managing cases in social media and traditional media outlets.

Gov. Jay Inslee signs Rep. Gael Tarleton’s first bill in Olympia!

Gov. Jay Inslee signs House Bill 1647, a bill sponsored by Rep. Gael Tarleton, D-36th, that protects residents in multi-family housing. Northwest Media Allies worked with Rep. Tarleton on this important new law along with attorneys Jay Flynn and Kristi McKennon and their client Dana Widrig. This legislation was inspired by the courage of Dana […]

Facebook less. Book more face. Go have lunch!

Facebook less and book more face and your social media marketing will flourish Connecting with people on a personal level is direct marketing at its basic and best. And it makes your work life happier and more productive. If you have 500 connections on Linked-In, but only have lunch with targeted peers and clients twice […]