A Media & Communications Checklist for Savvy Attorneys Sue Evans, Northwest Media Allies
Understand the fundamentals of communications: your goal drives strategy and tactics. Media, social media and marketing are tactics, not strategy. For most attorneys, the goal is to secure a strong result for their client. The second goal is to generate more referrals. Start planning your media strategy when you sign your client. Make sure you […]
Branding law firms to inspire & empower people to change their world and own their future
I can honestly say, I have worked with some of the top trial lawyers in Washington and the country and never get tired of it. The trial lawyers I work with are among the most passionate, smartest, hardest working and fiercest advocates for people on the planet. They empower their clients to change the world […]
Know what the shot is
“You want to learn the first rule you’d know if you’d ever spent a day in your life? You never open your mouth ‘til you know what the shot is.†- Ricky Roma, Glengarry Glen Ross Only three questions matter in marketing – Do you love me? Do you hate me? Why? Knowing why you’re […]