A Media & Communications Checklist for Savvy Attorneys Sue Evans, Northwest Media Allies
Understand the fundamentals of communications: your goal drives strategy and tactics. Media, social media and marketing are tactics, not strategy. For most attorneys, the goal is to secure a strong result for their client. The second goal is to generate more referrals. Start planning your media strategy when you sign your client. Make sure you […]
Upcoming WSAJ seminar focuses on managing your case in the media
Sue Evans, owner of Northwest Media Allies, was invited to speak at the upcoming seminar for the Washington State Association for Justice on Friday, Dec. 6 at the Washington State Convention Center. She will be sharing best strategies and tactics for managing cases in social media and traditional media outlets.
Want to be more social? Talk to a six year old
Itâ€™s amazing how many adults suck at being social. We are typically terrified of intimate social conversations, anticipating that a judgmental and bloated egoist awaits us. Want to be better? Talk to a six year old. I was walking my dogs today when a school bus unloaded a pack of elementary school kids. They were […]
Soylent Green Apple: Jobs, the vegan who ate people
I own a MacBook Pro, an iPhone 4 and an iPad 2. It gets worse. If you include family Apple products – more iPhones, iPods, iTunes and holiday Apple family photo books â€“ weâ€™re pushing past $5K of Apple investments from my small business and my family. I used to brag that once you go […]
Owning 2012 – Mapping measured success
Happy New Year! As we launch 2012, I am reminded of just how important our allegiance to transparency and the truth is to public relations. When you make truth your friend, you have to answer for less. It’s a great resolution to follow in all things politics, friends and family. Say what you mean and […]
Branding law firms to inspire & empower people to change their world and own their future
I can honestly say, I have worked with some of the top trial lawyers in Washington and the country and never get tired of it. The trial lawyers I work with are among the most passionate, smartest, hardest working and fiercest advocates for people on the planet. They empower their clients to change the world […]
Know what the shot is
â€œYou want to learn the first rule you’d know if you’d ever spent a day in your life? You never open your mouth â€˜til you know what the shot is.â€ -Â Ricky Roma, Glengarry Glen Ross Only three questions matter in marketing â€“ Do you love me? Do you hate me? Why? Knowing why youâ€™re […]
Facebook less. Book more face. Go have lunch!
Facebook less and book more face and your social media marketing will flourish Connecting with people on a personal level is direct marketing at its basic and best. And it makes your work life happier and more productive. If you have 500 connections on Linked-In, but only have lunch with targeted peers and clients twice […]