A Media & Communications Checklist for Savvy Attorneys Sue Evans, Northwest Media Allies
Understand the fundamentals of communications: your goal drives strategy and tactics. Media, social media and marketing are tactics, not strategy. For most attorneys, the goal is to secure a strong result for their client. The second goal is to generate more referrals. Start planning your media strategy when you sign your client. Make sure you […]
Upcoming WSAJ seminar focuses on managing your case in the media
Sue Evans, owner of Northwest Media Allies, was invited to speak at the upcoming seminar for the Washington State Association for Justice on Friday, Dec. 6 at the Washington State Convention Center. She will be sharing best strategies and tactics for managing cases in social media and traditional media outlets.
The controversy behind the David Foster Wallace video
So, there’s a national scandal behind the David Foster Wallace video I’ve been posting. Andrew Sullivan has the story.
Powerful story telling speaks for itself
Everyone once and awhile you come across powerful story telling. This is powerful story telling at its best. Take the time to watch this video: This is Water by David Foster Wallace.
You are a message strategy pro, but you don’t know it
When you inform the waiter that you would like the Cobb salad with the ranch dressing on the side, minus the croutons, you are a message pro. You know what you want. And you know who needs to hear it. Consider your mother. Mothers broadcast and signpost that a message is coming so you won’t […]
Persuasive writing means show me, don’t tell me.
Persuasive people tell stories about other people. They don’t lecture you. They let you decide for yourself. Consider these openings. Sally was profoundly sad. Sally cried in her car for a half an hour before blowing her nose. She looked into her rearview mirror, using the same fast-food napkin she used on her nose, she […]