The value of trusted brands of truth
Trusted brands of truth can raise us up and bring us down. They keep score. They enlighten and frighten us. The Fourth Estate of our democracy is the accountability delivered by the freedom of the press. But the rules of engagement have changed. A $787.5 million Fox News defamation settlement — one of the largest […]
A Media & Communications Checklist for Savvy Attorneys Sue Evans, Northwest Media Allies
Understand the fundamentals of communications: your goal drives strategy and tactics. Media, social media and marketing are tactics, not strategy. For most attorneys, the goal is to secure a strong result for their client. The second goal is to generate more referrals. Start planning your media strategy when you sign your client. Make sure you […]