A Media & Communications Checklist for Savvy Attorneys Sue Evans, Northwest Media Allies
Understand the fundamentals of communications: your goal drives strategy and tactics. Media, social media and marketing are tactics, not strategy. For most attorneys, the goal is to secure a strong result for their client. The second goal is to generate more referrals. Start planning your media strategy when you sign your client. Make sure you […]
Upcoming WSAJ seminar focuses on managing your case in the media
Sue Evans, owner of Northwest Media Allies, was invited to speak at the upcoming seminar for the Washington State Association for Justice on Friday, Dec. 6 at the Washington State Convention Center. She will be sharing best strategies and tactics for managing cases in social media and traditional media outlets.
The controversy behind the David Foster Wallace video
So, there’s a national scandal behind the David Foster Wallace video I’ve been posting. Andrew Sullivan has the story.
Powerful story telling speaks for itself
Everyone once and awhile you come across powerful story telling. This is powerful story telling at its best. Take the time to watch this video: This is Water by David Foster Wallace.
Why I love Tumblr and gifs
Nobody has time to investigate every social media app or stream every second of the day. But Iâ€™ve fallen in love with Tumblr, Instagram and Gifboom, hereâ€™s why. Sheer impact. Like an asteroid aimed at Earth, these images give you pause. They tell stories that captivate your imagination and heart instantly. You either dig […]
Social media – the free focus group
Iâ€™m a social-media binger. I jump on the merry-go-round of social media and then jump off to clear my head and stay focused on strategy and objectives. But my No. 1 objective when I jump on is to listen. Facebook, Twitter and LinkedIn are still my preferred streams, easily managed through Hootsuite. They help drive […]
Visualizing the world we want
I posted a photo on Pinterest of a salad I made. The photo of the salad lied to my tastebuds. Nobody on Pinterest cared. It was too pretty. The salad was visually stunning. The caption read: â€œStrawberries (substituting for a bad watermelon), Feta, red onion, toasted almonds on a bed of crunchy Romaine.” The salad […]
Smart tips for building a trusted brand of truth on social media
Jumping into social media streams can be like inhaling a cloud of gnats up your nose. How do you screen social media content for value? And how do you create it? I recently attended Seattleâ€™s Interactive Conference #SIC2011 where the top social media gurus and brand managers gathered to highlight whatâ€™s working and whatâ€™s headed […]
Facebook less. Book more face. Go have lunch!
Facebook less and book more face and your social media marketing will flourish Connecting with people on a personal level is direct marketing at its basic and best. And it makes your work life happier and more productive. If you have 500 connections on Linked-In, but only have lunch with targeted peers and clients twice […]