A Media & Communications Checklist for Savvy Attorneys Sue Evans, Northwest Media Allies

person writing bucket list on book

Understand the fundamentals of communications: your goal drives strategy and tactics. Media, social media and marketing are tactics, not strategy. For most attorneys, the goal is to secure a strong result for their client. The second goal is to generate more referrals. Start planning your media strategy when you sign your client. Make sure you […]

Social media – the free focus group

I’m a social-media binger. I jump on the merry-go-round of social media and then jump off to clear my head and stay focused on strategy and objectives. But my No. 1 objective when I jump on is to listen. Facebook, Twitter, Instagram, LinkedIn and YouTube all have different communities for eaves dropping and learning. They […]

Facebook less. Book more face. Go have lunch!

Facebook less and book more face and your social media marketing will flourish Connecting with people on a personal level is direct marketing at its basic and best. And it makes your work life happier and more productive. If you have 500 connections on Linked-In, but only have lunch with targeted peers and clients twice […]