A Media & Communications Checklist for Savvy Attorneys Sue Evans, Northwest Media Allies
Understand the fundamentals of communications: your goal drives strategy and tactics. Media, social media and marketing are tactics, not strategy. For most attorneys, the goal is to secure a strong result for their client. The second goal is to generate more referrals. Start planning your media strategy when you sign your client. Make sure you […]
Upcoming WSAJ seminar focuses on managing your case in the media
Sue Evans, owner of Northwest Media Allies, was invited to speak at the upcoming seminar for the Washington State Association for Justice on Friday, Dec. 6 at the Washington State Convention Center. She will be sharing best strategies and tactics for managing cases in social media and traditional media outlets.
The controversy behind the David Foster Wallace video
So, there’s a national scandal behind the David Foster Wallace video I’ve been posting. Andrew Sullivan has the story.
Powerful story telling speaks for itself
Everyone once and awhile you come across powerful story telling. This is powerful story telling at its best. Take the time to watch this video: This is Water by David Foster Wallace.
Why I love Tumblr and gifs
Nobody has time to investigate every social media app or stream every second of the day. But I’ve fallen in love with Tumblr, Instagram and Gifboom, here’s why. Sheer impact. Like an asteroid aimed at Earth, these images give you pause. They tell stories that captivate your imagination and heart instantly. You either dig […]
Want to be more social? Talk to a six year old
It’s amazing how many adults suck at being social. We are typically terrified of intimate social conversations, anticipating that a judgmental and bloated egoist awaits us. Want to be better? Talk to a six year old. I was walking my dogs today when a school bus unloaded a pack of elementary school kids. They were […]
Owning 2012 – Mapping measured success
Happy New Year! As we launch 2012, I am reminded of just how important our allegiance to transparency and the truth is to public relations. When you make truth your friend, you have to answer for less. It’s a great resolution to follow in all things politics, friends and family. Say what you mean and […]
Smart tips for building a trusted brand of truth on social media
Jumping into social media streams can be like inhaling a cloud of gnats up your nose. How do you screen social media content for value? And how do you create it? I recently attended Seattle’s Interactive Conference #SIC2011 where the top social media gurus and brand managers gathered to highlight what’s working and what’s headed […]
Branding law firms to inspire & empower people to change their world and own their future
I can honestly say, I have worked with some of the top trial lawyers in Washington and the country and never get tired of it. The trial lawyers I work with are among the most passionate, smartest, hardest working and fiercest advocates for people on the planet. They empower their clients to change the world […]
Know what the shot is
“You want to learn the first rule you’d know if you’d ever spent a day in your life? You never open your mouth ‘til you know what the shot is.†- Ricky Roma, Glengarry Glen Ross Only three questions matter in marketing – Do you love me? Do you hate me? Why? Knowing why you’re […]
You are a message strategy pro, but you don’t know it
When you inform the waiter that you would like the Cobb salad with the ranch dressing on the side, minus the croutons, you are a message pro. You know what you want. And you know who needs to hear it. Consider your mother. Mothers broadcast and signpost that a message is coming so you won’t […]
Persuasive writing means show me, don’t tell me.
Persuasive people tell stories about other people. They don’t lecture you. They let you decide for yourself. Consider these openings. Sally was profoundly sad. Sally cried in her car for a half an hour before blowing her nose. She looked into her rearview mirror, using the same fast-food napkin she used on her nose, she […]
Facebook less. Book more face. Go have lunch!
Facebook less and book more face and your social media marketing will flourish Connecting with people on a personal level is direct marketing at its basic and best. And it makes your work life happier and more productive. If you have 500 connections on Linked-In, but only have lunch with targeted peers and clients twice […]