A Media & Communications Checklist for Savvy Attorneys Sue Evans, Northwest Media Allies
Understand the fundamentals of communications: your goal drives strategy and tactics. Media, social media and marketing are tactics, not strategy. For most attorneys, the goal is to secure a strong result for their client. The second goal is to generate more referrals. Start planning your media strategy when you sign your client. Make sure you […]
Persuasive writing means show me, donâ€™t tell me.
Persuasive people tell stories about other people. They donâ€™t lecture you. They let you decide for yourself. Consider these openings. Sally was profoundly sad. Sally cried in her car for a half an hour before blowing her nose. She looked into her rearview mirror, using the same fast-food napkin she used on her nose, she […]