A Media & Communications Checklist for Savvy Attorneys Sue Evans, Northwest Media Allies
Understand the fundamentals of communications: your goal drives strategy and tactics. Media, social media and marketing are tactics, not strategy. For most attorneys, the goal is to secure a strong result for their client. The second goal is to generate more referrals. Start planning your media strategy when you sign your client. Make sure you […]
Persuasive writing means show me, don’t tell me.
Persuasive people tell stories about other people. They don’t lecture you. They let you decide for yourself. Consider these openings. Sally was profoundly sad. Sally cried in her car for a half an hour before blowing her nose. She looked into her rearview mirror, using the same fast-food napkin she used on her nose, she […]