Congrats to Northwest Media Allies client Gael Tarleton in her primary election victory!

(Left to right) Sue Evans, Gael Tarleton and Carol Vipperman
(Left to right) Sue Evans, Gael Tarleton and Carol Vipperman.

A big congratulations to Northwest Media Allies client Gael Tarleton in her victory in Washington’s primary election. Tarleton is running for the 36th District House seat #2, being vacated by retiring State Rep. Mary Lou Dickerson. Gael beat a crowded field of seven candidates with more than 29 percent of the vote so far counted. Read Gael’s victory message here:! A shout out to Argo Strategies, our partner on this campaign! Great job team!

The tricks and treats of political campaigns – political ads

Behind the tricks and treats of political campaigns is a lot of voter contact and hard work. There’s no substitute for voter outreach. And while candidates orbit the Earth like the moon in attempt to reach you, they can’t possibly do that without targeted mail and television ads.

If you’re a political PR junkie like me, you relish the rhetoric in campaign ads like a kid with candy stockpiles at Halloween. Like a trick-or-treater, you divide the rhetoric into piles because you don’t trust how it’s been wrapped.

I feel fortunate because I get to work alongside some of the best political consultants in the Northwest and I get to choose which candidates and campaigns I work with each election cycle.

This is my second election cycle with the Gael Tarleton for Port of Seattle Commissioner campaign. I wrote a lengthy blog about my reasons for supporting Gael Tarleton a few weeks ago. Back then I didn’t mention that I was privileged and proud to work with two great political strategists: Argo Strategies and Guenther Media.

Take a look at Argo’s mail for Gael that just hit King County mailboxes: Tarleton Mail piece [PDF]. And take a look at the TV ad produced by Guenther Media in partnership with Argo:


Thanks to social media, the stream of political ads is no longer confined to campaign budgets and demographics. We all have an opportunity to review these political treats to see if we trust how they are wrapped.

Take a bite and tell me what you think.