Why I love Tumblr and gifs

 

Nobody has time to investigate every social media app or stream every second of the day. But I’ve fallen in love with Tumblr, Instagram and Gifboom, here’s why. Sheer impact. Like an asteroid aimed at Earth, these images give you pause. They tell stories that captivate your imagination and heart instantly. You either dig it or hate it.

More than 90 percent of the way we receive communication is visually driven.

 

One snapshot on Tumbler, Instagram or Gifboom slaughters words and blogs with instant, creative visual messaging. Take any of these social media streams for a ride and you will instantly fall in love with strangers who echo your heart or twist your mind in pictures.

 

I’m in love with ridinggirl10 on Tumblr. She sees horses the way I want to see them – big and bold. Tumblr is more interesting than Pinterest because it forces you to focus on the image. Pinterest overwhelms you with images: like a shopping spree you can never afford.

 

On Gifboom, I’d like to see more sophistication. Too many teens on Gifboom are stripping and posing. Gifs and photos on Tumblr are more sophisticated and provide little bookmarks in history that capture a moment in time. They allow an intriguing pause on life. I dig it when I can.

 

When you are forced to tell your story in pictures, you witness a new narrative you never knew existed. It’s more emotional, spiritual and grounded in what you love the most. What you choose to share in pictures is very different than what you share in words. And that’s an adventure worth having.

 

 

 

 

The tricks and treats of political campaigns – political ads

Behind the tricks and treats of political campaigns is a lot of voter contact and hard work. There’s no substitute for voter outreach. And while candidates orbit the Earth like the moon in attempt to reach you, they can’t possibly do that without targeted mail and television ads.

If you’re a political PR junkie like me, you relish the rhetoric in campaign ads like a kid with candy stockpiles at Halloween. Like a trick-or-treater, you divide the rhetoric into piles because you don’t trust how it’s been wrapped.

I feel fortunate because I get to work alongside some of the best political consultants in the Northwest and I get to choose which candidates and campaigns I work with each election cycle.

This is my second election cycle with the Gael Tarleton for Port of Seattle Commissioner campaign. I wrote a lengthy blog about my reasons for supporting Gael Tarleton a few weeks ago. Back then I didn’t mention that I was privileged and proud to work with two great political strategists: Argo Strategies and Guenther Media.

Take a look at Argo’s mail for Gael that just hit King County mailboxes: Tarleton Mail piece [PDF]. And take a look at the TV ad produced by Guenther Media in partnership with Argo:

[youtube]http://www.youtube.com/watch?v=7KY1dsWbvbI[/youtube]

Thanks to social media, the stream of political ads is no longer confined to campaign budgets and demographics. We all have an opportunity to review these political treats to see if we trust how they are wrapped.

Take a bite and tell me what you think.

Know what the shot is

“You want to learn the first rule you’d know if you’d ever spent a day in your life? You never open your mouth ‘til you know what the shot is.” -  Ricky Roma, Glengarry Glen Ross

Only three questions matter in marketing – Do you love me? Do you hate me? Why?

Knowing why you’re loved or loathed is critical to identifying your position in the worlds of the marketplace and the media. I ask my clients to conduct an inventory of their brand assets and liabilities to develop a savvy marketing/communications plan.

The strategy is this: You have to know where you are if you want to know where to go.

If you want a long-term relationship with a targeted market share, you can’t dodge tough questions that rock your world. Ask people why they love you or hate you head on. Testimonials prove your worth and credibility. If you can’t find a single person to boast about what you do, you need a marketing intervention.

On the other hand, if you have more than 20 people stalking you with their love, ask them why they love you so much. Harness their passion with a direct request for a two-paragraph testimonial. Keep it short. Ask for a valentine, not a sonnet. Don’t be greedy.

Not knowing why you are loved is just as bad as not knowing why you are loathed. We dig deep for this kind of intelligence when it comes to our egos, dates, marriages and holiday dinners. It’s human nature to want to be validated. But we don’t always do it for our business or our politics.

Clients are typically happy to brag and tell you why they’re loved. Yet when you ask them to go out and grab testimonials to prove it, they  shrink like a chubby at Weight Watchers. Weigh in on reality to inform your goals, strategies, tactics and plans. Any brand manager will tell you that you are only as good as your testimonials and brand ambassadors.

Every candidate or company who looked at a poll or focus group knows this. It’s tough love. But there’s only one thing worse than bad feedback: flying blind. Al Pacino explains the foundation of all marketing in Glengarry Glen Ross: Never open your mouth ‘til you know what the shot is.